About ZAVA

We're on a mission to provide our patients with accessible and dependable healthcare at a fraction of today's cost. Our team of Doctors, Engineers, Customer Support Advisors, Marketers, Product Managers, UX Designers, Pharmacists, and Commercial and Operations Specialists works collaboratively to develop and maintain a digital healthcare platform that suits our patients' needs and schedules.

The pandemic changed our lives, requiring us to find flexible, remote and innovative healthcare solutions to meet our needs during challenging and changeable periods. Many of our patients turned to telemedicine as a convenient solution to getting their healthcare online from the comfort of their homes. By delivering a safe and efficient digital healthcare service, we've provided over 13 million consultations across the UK, Germany, France, and Ireland, enabling millions of people to have essential access to healthcare when they need it most.

It's our motivation to continue fulfilling their needs and to expand further to meet the needs of others, ensuring we're always there with the latest tech, treatments and advice. We're doing more than providing healthcare, we're enabling and empowering people by making healthcare work for them. We’re here because we care about healthcare, and we plan to be the largest digital primary healthcare platform for people across Europe.

About the role

We have an exciting opportunity for a Senior Paid Media Specialist to join our growing team at ZAVA focused on managing our locale in Spain.

Fluency in Spanish and English (written and spoken) is essential. 

Digital healthcare is one of the most dynamic and fast-growing industries, and at ZAVA, we're right at the forefront of it. As we expand beyond our UK roots, we're on a mission to reach even more patients across international markets, especially in Spanish-speaking regions.

In this role, you’ll play a pivotal part in scaling our global reach through smart, data-driven performance marketing campaigns. If you’re passionate about using paid media to make a real impact and want to help shape the future of digital healthcare, we’d love to hear from you.

Key Accountabilities

Strategy - You’ll foster a deep understanding of the company and work with the Paid Media Managers and Paid Media Lead to execute and develop the Paid Media strategy, maximising synergies between paid and organic search and taking into account the full marketing funnel. To ensure we continue to follow best practices, you will work closely with Google and Microsoft to keep abreast of industry trends.

Delivery - You will proactively manage spend at the service level across the ZAVA locales and AOD, in line with the Paid Media strategy pillar of prioritising High Repeat/High margin services. You will also provide account management support across multiple markets and channels, including Video and Paid Social.

Optimisation - You will proactively analyse and optimise your campaigns using a hypothesis-led approach to testing, learning and iterating. This will include managing accounts through Google Ads and Microsoft maximising the automation available within the tools.

Reporting - You will proactively investigate data from Light Dash and LookerStudio to assess delivery growth opportunities against targets. You will also be accountable for the maintenance of the PPC reporting in Lookerstudio across the ZAVA locales and AOD.

Technical skills & experience

• 2+ years of experience managing paid campaigns in a D2C environment
• Hands-on expertise in Google Ads and Microsoft Ads
• Able to drive new customer acquisition within desired KPIs
• Ability to analyse and critique data in order to inform the media strategy and wider product strategy
• Experience with tracking and tagging implementation e.g. GTM, offline conversions
• Solid understanding of A/B testing, bidding strategies, audience targeting, and attribution models
• Knowledge of CRO best practices and the ability to identify on-site conversion barriers, ensuring landing pages align with campaign goals and user intent
• Strong project management skills with experience coordinating tasks across multiple channels to drive results under tight deadlines
• Fluency in Spanish and English (written and spoken)
• Excellent attention to detail, with strong copywriting and ad creative briefing skills
• Ability to clearly communicate performance, strategy, and test results to a variety of stakeholders

Nice to have, but not at all essential

• Experience in the healthcare industry, or a tech company
• Knowledge of other paid ads platforms desirable e.g. Meta, Display, Reddit
• Familiarity with PPC automation techniques to improve efficiency, scale testing, or support budget management at scale
• Comfortable working with large datasets and using tools like SQL or Google sheets for advanced campaign analysis.
• Experience working in regulated or restricted advertising sectors, such as healthcare, finance, or gambling, with an understanding of platform policies and approval processes
• Experience managing multi-market campaigns or localisation

Personal qualities 

• Humble; you listen and take on feedback, you are kind and caring to those around you.
• Inquisitive; you question the status quo, dare to do things differently and explore the possibilities.
• Resilient; you embrace change and face challenges.
• Macher; you are innovative and rise above the rest to use your initiative to improve, develop and deliver.
• Collaborative; you actively share ideas, work together to drive goals as a team.
• People-focused mentality, you lead the way in incorporating user feedback, behaviours and data to hone your designs.
• You are compassionate, empathetic and have a passion for your craft. You love what you do and always look to improve and bring that enthusiasm to the team.

Benefits from the day you join:

🏖 33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off

🧑‍⚕️ Free access to Wellness Cloud, advice, counselling, and corporate discounts

💙 20% off all ZAVA products & services for you and your friends and family

🏡 Remote, hybrid, and flexible working (role dependent)

💻 MacBook Pro (role dependent)

🌍 Flexible bank holidays - take the ones that matter the most to you.

Additional benefits following the probation period:

💰 £500 training budget per year

🧑‍⚕️Vitality Private Health Insurance + Vitality discounts inc headspace membership

🩺 Healthcare cash back plan through SimplyHealth

✈️ Company sabbatical after 2 years

🗺 Opportunity to work from overseas for 2 months each year (role dependent)

🤑 Cash vouchers after 3, 5, and 10 years of service

We are working hard to try and level the playing field wherever we can. We know from research that men are happy to apply for positions where they fit just 60% of the requirements, whereas women and underrepresented groups often will not apply unless they feel they are a super close match. If you don't think you meet all the requirements that you see above, we encourage you to apply and tell us what we can do to give you your best shot - if you want. Please note: certain positions will be subject to a satisfactory DBS check.